Here is a link to a girl discussing The Buried Life and what they did with the IN campaign.
In this reality show, four guys have a list of things they want to do before they die, and for everything that they cross off that list, they help someone in need cross off something off of their list. In the episode I am thinking of, they decide to help a girl from British Columbia, Canada. The girl wants to save the forests of British Columbia. An architectural company bought the land within the forest and began to cut down all of the trees so they could build condos, apartment complexes or mega-mansions. The girl had grown up in the forest. The tall trees felt like her home. But this company was only concerned with making money. The guys from “The Buried Life” flew her to Toronto, which was where the company’s headquarters was. They sent out a message to all of their fans on Facebook, asking for Toronto citizens to come to the headquarters dressed as Avatars. They had a great turn out. However, as soon as the girl went to go inside to talk to the CEO, the security guards turned her away. They would not even let her talk to anyone in the building. So, yes, her being on the show raised awareness. But did the company even listen to the messages that this girl had for them? Probably not. My journaling always ends up depressing me because I know that I do not have the means to help the environment.
https://www.facebook.com/group.php?gid=36624062712#!/group.php?gid=36624062712&v=wall
Later days,
Shelby
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